Global wildlife populations have halved in just 40 years” – WWF’s Living Planet Report 2014.

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“Wildlife’s continued decline highlights the urgent need for sustainable solutions to humanity’s increasing demand on our natural resources,” reports WWF and ZSL in the Living Planet Report.

Professor Ken Norris, Director of Science at the Zoological Society of London said: “The scale of biodiversity loss and damage to the very ecosystems that are essential to our existence is alarming. This damage is not inevitable but a consequence of the way we choose to live. Although the report shows the situation is critical, there is still hope. Protecting nature needs focused conservation action, political will and support from businesses.”

We have been on this destructive course for quite some time; it takes time, determination and a certain amount of ignorance to consume Mother Nature’s gifts – but we are managing to do so, one chunk at a time.

ZSL

The Living Planet Report 2014 is the tenth edition of WWF’s biennial flagship publication. The report uses the Living Planet Index – a database maintained by the Zoological Society of London which tracks over 10,000 vertebrate species populations from 1970 to 2010. The index reveals a continued decline in these populations and this global trend is not slowing down.

Discover more at https://youtu.be/teC3P-sx-n4 or Read the full Living Planet Report 2014

 

 

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